Boston Chapter: The New Playbook: Sports, Storytelling & Consumer Connection

Date:  Monday, June 15th
Time:  6-8pm EST
Location: Workbar - Downtown Boston
Event Address: 24 School St.
Cost: Members: $10 | Not Yet Members: $20

Join the Boston chapter of Women in Toys, Licensing & Entertainment for an evening of conversation, connection and insight with leaders writing the new playbook for sports, storytelling and consumer engagement.

From stadiums to store shelves, today’s most beloved franchises are redefining how audiences connect through licensing, partnerships and immersive brand experiences. This powerhouse panel brings together executives from some of the world’s most recognizable organizations to explore how strategic collaborations drive fandom, brand loyalty and meaningful consumer connection.

Amanda Heglin | Senior Director, Partnership Activations, Boston Red Sox
Beth McKenna | Head of U.S. Marketing, The LEGO Group
Sue Perez Jackson | Senior Director, Category Licensing, Hasbro, Inc.
Gena Lavallee | Vice President of Global Brands, Make It Real (Moderator)

Together, they’ll explore how strategic collaborations drive meaningful consumer connections and what it takes to lead at the intersection of sports, entertainment, and play.

Whether you work in the industry or are simply curious about the business behind the brands people love, this conversation offers a unique opportunity to gain insight from industry leaders while connecting with fellow professionals across the Boston community.

** You must have an active WiT Membership and log into your account to receive member pricing.

Please note that all event tickets are non-refundable.

If you can no longer attend, you are welcome to transfer your ticket to another guest up to 24 hours in advance. To do so, please email info@womenintoys.com with the name of the guest who will be taking your place.