Tabletop Gaming Learning Community
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Event Details
Registration Information
DATE: Thursday, April 16th, 2026
TIME: 11:00 AM - 12:00 PM PST / 2:00 - 3:00 PM EST
LOCATION: Virtual / Zoom
COST: Free to members only
Join WiT’s Tabletop Learning Community for a special session featuring Jaime Rosenzweig and Kelsey Hyberg, co-founders of Fridays. Together, they’ll explore how the rise of social shopping, driven by platforms like TikTok Shop, is reshaping the tabletop gaming landscape, from discovery to purchase. Don’t miss this timely and insightful conversation on what it means for brands, creators, and the future of play.
About our speakers:
Jaime Rosenzweig and Kelsey Hyberg are the co-founders of Fridays, a brand and marketing strategy consultancy with deep roots in the toy and game industry, and a partnership spanning 15 years. As former co-VPs of Marketing at What Do You Meme? (now Relatable), they helped scale the brand from successful new category entrant to $100M+ ARR, surpassing Cards Against Humanity as category leader in adult party games - and helping define the viral, social-first content strategies that now shape how games get discovered and sold. Through Fridays, they advise consumer brands in growth or pivot mode, including helping teams at well-known T&G companies make smarter decisions across people, process, and spend to drive lasting revenue growth.
With 30 years of combined marketing experience and deep expertise in all things viral marketing, including TikTok Shop and social commerce, Jaime and Kelsey operate at the leading edge of how products including games are discovered and purchased in the social-first era. Their work combines creative firepower, business-savvy execution, and firsthand knowledge of what it takes to win in games, with scalable viral content approaches that convert both online and at major retailers.
About TLC:
The Tabletop Learning Community is led by women working in the tabletop industry, designed to leverage diverse backgrounds, skills and experiences. Community members will share knowledge and resources, support one another, tackle challenges and celebrate successes. We aim to inspire new generations of women to join the tabletop gaming community and support future leaders in the industry!