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The Four Factors of Successful E-commerce Packaging

Wednesday, April 12, 2023
11:30 AM - 12:00 PM (EDT)


Event Details

Heather Smith

Sr. Business Development Manager, Packaging Innovation - FFP/SIOC


At Amazon I am supporting the SIOC/FFP program, with direct vendor engagements to work together on packaging solutions supporting improved sustainability and customer experience.  My background is in packaging, with a history of working with global brands in the consumer goods industry, focusing on packaging design, testing, and implementation.

Delighting customers with Frustration Free Packaging (FFP)

Join us as we share Amazon insights into FFP, sustainability with reduced packaging materials, and damage reduction along with case studies.

  • About FFP and SIOC packaging for ecommerce distribution
  • Sustainability benefits and designing to reduce
  • Delighting the Customer
  • Case Studies