WiT Webinar: Ignite Your Sales with a Well-Informed Ecommerce Strategy

DATE: Tuesday, October 24, 2023

TIME: 1:00 - 2:00 PM EST

COST: MEMBERS:  This Webinar is free for WIT members. | NON-MEMBERS:  The non-member fee for this Webinar is $29.

It’s no secret that having an ecommerce strategy can be an impactful way to accelerate sales in today’s market. But figuring out the most effective approach for YOUR brand can be overwhelming on top of all the other responsibilities that come with running a successful company. Join us for this webinar with Flat River Group to dive into a better understanding of ecommerce distribution and selling models specifically within the toys & games industry. Get actionable tips from ecommerce distribution experts on building a winning strategy.

You’ll learn:

• How ecommerce distribution and sales for the toys & games industry has evolved over the last 12+ years
• Current distribution landscape and selling models to consider
• The difference between 1st party and 3rd party sellers and partnerships
• Incremental costs and roadblocks that may cut into your profit margin and brand integrity
• Tips for making your brand “Ecommerce Ready” to maximize sales potential
• Looking ahead and thoughts on the future of ecommerce

About the Presenters: 

Matt Stahlin, CEO, Flat River Group

With over 30 years of experience in mass retail distribution and the last 20 years heavily focused on ecommerce – Matt Stahlin is a seasoned expert on ecommerce distribution. He founded Flat River Group in 2011 as a solution for suppliers to have a seamless experience with large mass retail .coms. Flat River Group’s growth has been driven by relentless attention to detail and creating "win-win" situations for both FRG and their suppliers. Flat River Group has made the Inc. 5000 List five times, is a long-time member of the Toy Association, GAMA and proud supporter of WiT.

Cherie Jansen, Director of Business Development, Flat River Group

Cherie Jansen leads the Business Development initiative at Flat River Group and is very passionate about setting FRG vendor partners up for success. She brings a wealth of expertise with her extensive purchasing background. Starting at FRG in 2020, she championed and grew their pet division as Purchasing Director. Currently, she works with all vendor categories including toys & games. Cherie loves being resourceful and is exceptional at making connections and connecting people together – she’s the ultimate networker! Read her WiT Member Spotlight here: