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WiT Webinar: Building Sustainability From the Bottom Up

Tuesday, April 23, 2024
1:00 PM - 2:00 PM (EDT)


Event Details

DATE: Tuesday, April 23, 2024

TIME: 1:00 - 2:00 PM EST

COST: MEMBERS:  This Webinar is free for WIT members. | NON-MEMBERS:  The non-member fee for this Webinar is $29.

Join us for an engaging webinar on "Building Sustainability from the Bottom Up," where we'll delve into the crucial steps companies like greenre™ are taking to prioritize environmental consciousness. Explore how greenre™ utilizes recycled materials, eco-designed alternatives, and partnerships with Fortune 500 companies to drive sustainability initiatives. Hear about growing legislation, partner regulations in shaping sustainable practices and learn about greenre™'s steps in carbon reduction, wastes and plastic diversion. Don't miss this opportunity to be part of the movement towards positive climate action and a more sustainable future. Join us and learn how to make a difference from the ground up with greenre™ leading the way.

About the Presenters

Keith Loiselle, a resilient entrepreneur and founder of greenre Brand, is committed to creating eco-conscious consumer products through private branding and partnerships with industry-leading licensors like Mattel, Marvel, Lucas Films, and Warner Bros. With over 20 years of expertise in consumer products, branding, marketing, and licensing, Keith focuses on sustainability, innovation, and supply chain management. His mission is to design environmentally friendly products using recycled materials, bio-fibers, and new-age biopolymers while supporting circular economy goals. As a social enterprise, greenre Brand collaborates with organizations such as the Arbor Day Foundation, the United Nations, and Products of Change to plant trees and promote positive change.

As CEO of greenre™, a Canadian-based environmentally conscious consumer products company, Keith leads the production of licensed and proprietary branded products with a strong emphasis on sustainability. Specializing in coloring and activity materials, stationery, and more, greenre™ prioritizes environmental stewardship by integrating recycled materials, bio-fibers, and eco-friendly alternatives into its product lines. Keith's leadership extends to collaborative efforts with global organizations like the United Nations, exemplified by greenre's participation in the Climate Ambition Accelerator Program. Through strategic partnerships with brands like Disney and Marvel, Keith aims to advance sustainable practices within the consumer products industry.

Lori Bussison is a seasoned product design and development Creative Director with over 25 years of experience in the licensing consumer goods industry. Specializing in the toy sector, as well as party supplies, back-to-school essentials, gift stationery, and novelty items, Lori's expertise extends from conceptualization to production. As the Co-Founder of greenre, she has spent the last four years dedicated to fostering the company's environmental growth and sustainability initiatives. Her studio leadership offers comprehensiveness in 2D/3D product design to photography, videography, and video editing. With a strong focus on environmental consciousness, Lori's commitment to utilizing recycled materials, bio-fibers, and eco-designed alternatives aligns seamlessly with greenre's mission to prioritize sustainability in consumer products.

Under Lori's leadership, greenre has emerged as a prominent player in the environmentally conscious consumer products market. Committed to United Nations Sustainable Development Goals, the company prioritizes responsible consumption and production, climate action, and partnership for shared goals. With a focus on driving positive environmental impact, Lori continues to innovate and collaborate within the industry to create a more sustainable future for generations to come.