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WiT Webinar: Develop a Design Safety Mindset

Tuesday, April 4, 2023
1:00 PM - 2:00 PM (EDT)


Event Details

About the Presenters

Nancy A. Cowles

Executive Director, Kids In Danger (KID)

Nancy is executive director of KID, an organization dedicated to protecting children by fighting for children’s product safety.  KID’s mission is to save children’s lives through safer product development, better education, and stronger advocacy. KID was founded by the parents of Danny Keysar who was killed in a recalled portable crib. KID is a nationally recognized advocate for safer children’s products, often called on by the media, parents, regulators and other stakeholders as a key player in product safety. 

Shehnaz Safiuddin

Owner/Principal, Snap Kick Marketing 

Board of Directors, Kids In Danger

Shehnaz is the owner/principal of Snap Kick Marketing, a brand marketing and product development consultancy. Prior to launching her own company, Shehnaz spent 30 years leading brand management and product innovation in classic consumer goods ranging from food and confections to giftware and retail, including 16 years in the toy industry at Fisher-Price and TOMY. Shehnaz is on the Board of Directors for KID and led a team of Board members and functional experts to develop the KID Design Safety Toolkit.

DATE: Tuesday, February 21, 2023

TIME: 1:00 - 2:00 PM EST

COST: MEMBERS:  This Webinar is free for WIT members. | NON-MEMBERS:  The non-member fee for this Webinar is $29.

Creating children’s products with safety at the center of development is not as easy or intuitive as it might seem. Safe design goes beyond fulfilling regulatory requirements and assumptions about how consumers will use your product. Kids In Danger (KID) has developed the KID Design Safety Toolkit as a free resource for anyone who designs and markets children’s products. In this webinar, Nancy Cowles and Shehnaz Safiuddin will use stories and examples to introduce some of the tools in this Toolkit, including:

  • The why, who and what of the Toolkit
  • What does it mean to understand real world use
  • How can the design safety hierarchy help you
  • Key factors to help product developers design hazards out of their products
  • Finally – how does Marketing guide or affect safe use?