WiT Webinar: Unleashing Your Brand’s Power: Maximizing Potential at Shelf
Zoom
Event Details
DATE: Tuesday, October 10, 2023
TIME: 1:00 - 2:00 PM EST
COST: MEMBERS: This Webinar is free for WIT members. | NON-MEMBERS: The non-member fee for this Webinar is $29.
Join the team from The Genesis Company as they share their insights and help equip brand managers, merchandisers, and business owners with proven strategies to optimize brand positioning, increase shelf visibility, and drive sales at retail. During this webinar, we will cover:
- An overview of the physical retail channel
- How to get your product placed into physical retail
- Marketing basics in physical retail
- How to measure success
About the Presenter: The Genesis Company
The Genesis Company is dedicated to assisting brands in scaling into mass retail. They provide comprehensive services aimed at optimizing a brand's potential. Utilizing human-assisted AI to evaluate a brand's potential and implementing advanced marketing tactics to realize it, Genesis covers retail consulting, branding, packaging, sales strategy, website optimization, marketing, and all the essentials to transform an idea into an end cap display. Their singular objective is to amplify each brand's potential, either by expanding a DTC brand into mass retail or bolstering a retail brand's success by strengthening its DTC presence.