WiT Webinar: How to Think Like a PR Pro: Getting Media Ready
Zoom
Event Details
DATE: Tuesday, March 26, 2024
TIME: 1:00 - 2:00 PM EST
COST: MEMBERS: This Webinar is free for WIT members. | NON-MEMBERS: The non-member fee for this Webinar is $29.
Whether in sales, marketing, production or one of the many divisions that make toys and games shine, thinking like a PR pro and being “Media Ready” pays off you and your brand. The pros from Zebra Partners will share best practices for helping your products (and you!) stand out to press and the industry. We’ll help you understand how you can contribute to the PR machine, how media think, what they look for, and we’ll give you tips on how to engage with press so you feel good about your materials, your voice, and your mark on the industry as you look to supercharge your products and your own professional brand.
About the Presenter
Michele Spring Fajeau (VP Family and Technology, Zebra Partners)
For more than a decade, Michele has helped to grow Zebra’s family and technology practice, specializing in interactive entertainment and consumer products that entertain, educate and inspire. From start-ups to Fortune 500 companies, Michele has led dozens of brand reveals and hundreds of product launches for companies like Ravensburger, Funko Games, ESRB, Games for Change, Star Stable and more. With a career that spans 30 years, Michele has skillfully driven high-impact thought leadership efforts that connect people, ignite play and make the world better.
Kell Horner (Principal and Co-Founder, Zebra Partners)
Kelli is a brand strategist who thrives on aligning brands with customer motivations. She focuses on gaming, tabletop, toys and emerging tech products and ensures they stay true to their brand. Kelli launched Zebra Partners 15 years ago with a mission to elevate what makes brands unique, and put them in the spotlight with creative marketing and PR. She spent nine years at Nintendo, focused on brand strategy, research, advertising and product PR, and before that, began her career in advertising at McCann, Ogilvy.