Webinar

WiT Webinars: GenAI Right Now: Key Risks and Issues

Tuesday, October 15, 2024

1:00 PM - 2:00 PM (EDT)

Zoom

Event Details

DATE: Tuesday, October 15, 2024

TIME: 1:00 - 2:00 PM EST

COST: MEMBERS: This Webinar is free for WIT members. | NON-MEMBERS: The non-member fee for this Webinar is $29.

Whether you want to use GenAI or not, issues regarding copyright, trademark, rights of personality and other forms of IP infringement, as well as data privacy concerns, are shaping how we function in the world. Entertainment and IP attorney Michele Martell will highlight the current legal context and address risks and contractual concerns that should be on your radar. While pundits praise GenAI for its supposed ability to do everything better than humans, these developments are taking place within an existing legal structure. Whether you are a creator wanting to make sure your intellectual property is protected, a service provider being asked to rep & warrant that you haven't used GenAI or an ad agency creating copy and voiceovers, these real world issues must be addressed contractually. Join Michele for a fast-paced overview of this evolving technology.

About the Presenter

Michèle Martell, Esq., Martell Media House PLLC

Michèle Martell is an entertainment, licensing and intellectual property attorney and entrepreneur who has provided business guidance and legal insight to major brands including the Muppets, the WWE, Sony, Crayola, Hasbro, Samsung, and The Saturday Evening Post. Michèle started her business and legal consultancy, Martell Media House PLLC, in Austin in 2014, where she helps creators, entrepreneurs, artists and visionaries propel, protect and empower their businesses with insightful, practical and well-informed legal guidance. She is the licensing strategist behind the world’s most popular VR multiplayer game, Walkabout Mini Golf, and its licensed IP including Elvis, Wallace & Gromit, Exploding Kittens, Myst, Fraggle Rock and Meow Wolf.

In addition to providing media, contracts and intellectual property legal guidance, Michèle has been actively engaged in the data privacy and security sector, particularly regarding the intersection of consumer products, marketing and privacy.

Professionally, Michèle is the Secretary of the Entertainment and Sports Law section of the Austin Bar Association; the Co-Chair of the International Association of Privacy Professionals (IAPP) Austin chapter; the Co-Chair of the 2024 Racing Attorneys Conference (TRAC); founder of the Austin chapter of Women in Toys, Entertainment & Licensing; and Secretary of the Texas Entertainment & Sports Law section.

Personally, Michèle joined the board of Austin’s award-winning Forklift Danceworks in 2015, almost immediately after moving to Austin, and served for 8 years, most recently as Board President. She currently serves on the Board of RISE, an anti-racist and liberatory early childhood education program, as well as the Board of the Travis Audubon Society.