WiT Webinars: Modern Family Mindset: New Insights on Purchase Decisions
Zoom
Event Details
DATE: Tuesday, October 29, 2024
TIME: 1:00 - 2:00 PM EST
COST: MEMBERS: This Webinar is free for WIT members. | NON-MEMBERS: The non-member fee for this Webinar is $29.
Litzky PR President Josslynne Welch will share the results of an attitudinal study of U.S. parents with children aged 3-15 years, which explores the mindsets among parents based on their attitudes about raising children, purchasing products, services, and experiences for them, and the role of brands in their decision-making. Attendees will:
- Gain a fresh understanding of the mindset of today’s parent purchasers
- Learn how attitudes are related to everything from demographics to purchase preferences to preferred resources among this audience
- Gain expert insights and advice to drive more effective and efficient marketing strategies and tactics
About the Presenter
Josslynne Welch, President, Litzky PR
Josslynne Welch is president of Litzky PR, an award-winning communications agency specializing in kids and family brands. During her 25-year tenure at LPR, Josslynne has worked with industry-changing entrepreneurs, leading global play companies, and innovative start-ups, providing her with deep expertise. How and where to connect with families continues to evolve and has inspired LPR to conduct a quantitative, audience segmentation research study offering critical data for decision-makers in family-focused brands.